Sebastian James is the Group CEO of Veonet, Europe’s leading group of optical healthcare providers, operating across seven countries and with over 300 specialist eye hospitals. Veonet consistently delivers best-in-class clinical outcomes and exceptional care experiences to its patients, leveraging long-lasting expertise and cutting-edge technology and innovation.
Since joining in 2024, he has been working with the team to cement Veonet’s important role both as a leading healthcare provider and as a strategic partner to national healthcare services across Europe. This includes increasing surgical capacity, bringing down waiting times, and improving community eye-health, using the power of scale to drive training, research, and medical governance, while staying close to the communities that it serves.
Prior to joining Veonet, Sebastian served as CEO of Boots UK , an £8 billion business with over 2,300 stores and 60,000 employees from 2018 to 2024. During this period, Boots underwent a significant transformation, with substantial gains in digital adoption, customer satisfaction, and profitability. Boots was also a pivotal player through the COVID-19 pandemic, being at the heart of the rapid rollout of NHS testing and vaccination services.
Before Boots, Sebastian was CEO of Dixons Carphone plc, where he oversaw the merger of Dixons and Carphone Warehouse to form a FTSE 100 company. During this period, the company achieved a fivefold shareholder return, grew revenue to £10.2 billion, and undertook an ambitious digital and operational transformation across 12 countries.
Sebastian holds an MBA from INSEAD and a law degree from Oxford University. A trustee of English Heritage, and previously of Save the Children, he brings a long-standing commitment to social impact, efficiency in public service delivery, and sustainable growth in healthcare.